Responsible use of AI for Effective Public Engagement in Transportation Planning and Communication

Abstract: As the transportation industry continues to evolve, so do the methods of communication and public engagement. The emergence of generative artificial intelligence (AI) has opened up new avenues for enhancing communication strategies and involving the public in the decision-making processes for transportation planning.
In this presentation, we will explore how Departments of Transportation (DOTs) across the country are harnessing the power of AI to improve communication, streamline public involvement, and address critical challenges. Nicole Moon, the co-chair of the Transportation Research Board’s Public Engagement Committee Task Force on AI, and Marcy McMacken a Task Force member will delve into the following key areas:
Use Cases:
•Content Creation: Explore the role of AI in generating engaging content for public awareness campaigns, project updates, and educational materials.
•Chat Bots: Learn how DOTs are deploying AI-driven chat bots to provide real-time information, answer queries, and assist travelers, providing the public with instant communication.
•Public Comment Resolution: Discover how AI algorithms analyze and categorize public comments, facilitating efficient resolution and feedback.
Policy and Procedures:
•Understand the frameworks and guidelines that DOTs are developing to govern AI use. From data privacy to transparency, these policies ensure responsible implementation.
Ethical Use:
•Delve into the ethical considerations surrounding AI adoption. Our speakers will discuss bias mitigation, fairness, and accountability.
Benefits and Pitfalls:
•Highlight the advantages of integrating generative AI, such as improved efficiency, scalability, and personalized communication.
•Address potential pitfalls, including unintended consequences, data quality challenges, and public perception.
By attending this session, participants will gain insights into practical applications of generative AI in transportation communications. Whether you’re a DOT professional or consultant, this discussion will equip attendees with knowledge to navigate the evolving landscape of AI-driven engagement.